Nowadays, kids have a computer in their pocket which connects them to seemingly endless alternative forms of entertainment. Anxiety about missing out on a share of the lucrative sports market, expected to hit a global figure of $826 billion by 2030.Īs frustrating as these obstacles are, sports organizations must still continuously come up with new and inventive ways to appeal to younger generations of fans, or risk losing them forever.įor generations, teams have relied on parents passing their love of sports to their children.High effort to stand out from competitors to appeal to a younger, more demanding crowd.The struggle to come up with original, inventive ideas.If you’re a sports marketer, you’ll have seen first-hand the challenges that come with this task, including: Yet, creating a successful idea can be difficult. For sports clubs seeking to connect with a changing fan base, well-executed fan activation ideas are a powerful way of driving both engagement and revenue.
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